
The Masters greatly limits both the number and type of media allowed to attend. There’ll be no TMZ at the “turniment” (at least officially). The players’ dressing room is off limits to reporters. The club, which Woods is a member due to his four championships, can protect him in ways no one else can.
When Woods rushed to give his apology speech, his handlers explained he had to return to rehab and it couldn’t wait. It turned out his second stint was just a week, so that wasn’t really true.
Woods has even retained former Bush White House spokesman Ari Fleischer to help his already sizeable marketing team with the spin, according to the New York Post. Fleischer’s sports public relations company has also handled the unpopular Bud Selig, the hated Bowl Championship Series and the disgraced slugger Mark McGwire, whose recent “steroids admission” was short on actual truth.
This is the state of Tiger Woods’ desperation, hiring a PR firm that’s hasn’t been successful at helping even the most down and out entities in sports.
The old Tiger would’ve done just that. This is the new Tiger Woods though, in every way imaginable.
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